Sherry Minton started her career with the American Heart Association 36 years ago. An industry veteran, she has been directly responsible for raising over $1 billion in Direct Response Campaigns. She was instrumental in facilitating several pivotal projects including the centralization of the AHA’s direct mail campaign, the revival of the ‘Neighbor’ campaign, initiating AHA’s Planned Giving Campaign, tracking of Estate Settlement gifts and many more.
Sherry’s passion for innovative fundraising and marketing techniques has led to industry recognition for both herself and the American Heart Association. Under her direction, the American Heart Association was given the 1997 DMA Nonprofit Organization of the Year Award. Sherry has been recognized by Direct Magazine as Nonprofit Marketer of the Year and was honored with the DMA Nonprofit Federation Max Hart Lifetime Achievement Award. She served for 8 years as a member of the DMA’s Nonprofit Federation Advisory Council and has been a Board Member on the Alliance of Nonprofit Mailer’s for the past 12 years. Sherry is passionate about educating and sharing lessons learned, and you can frequently find Sherry on the speaking roster at Direct Marketing Conferences.
Lauri is a founding member of May Development Services, now known as Data Axle Nonprofit Solutions. She has participated in mailing 1+ billion pieces of nonprofit acquisition mail, growing the donor bases of some of the nation’s largest charities.
Brad provides global email deliverability leadership and management for Data Axle’s Inboxable team. His expertise includes providing digital marketing strategies, email deliverability consulting and best practices to Fortune 500 companies.