Joanne Wilson is the Vice President of Advancement Operations at The Humane Society of the United States. In this role, she heads the Donor Care, Telemarketing, Direct Response Media, and Face-to-Face operations.
Joanne got her start in non-profit fundraising at EMILY’s List, where she helped grow the monthly giving program and managed the telemarketing efforts. She has also managed mail and phone programs at Defenders of Wildlife, as well on the client services side at Chapman, Cubine, Adams and Hussey, and Creative Direct Response where she worked with a wide range of progressive, arts, and animal welfare clients.
She is a Trinidad and Tobago native who migrated many moons ago, and is a graduate of Montgomery College, and American University, where she studied International Relations and U.S. Foreign Policy.
Michal Heiplik is the President and co-founder of the Contributor Development Partnership (CDP). As a 20-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing, and execution of sound fundraising practices, Michal is working to generate new ways in which stations can collaboratively add prospects and increase net revenues.
His previous role as Executive Director for Local Development at WGBH amplified his expertise in membership. He oversaw all levels of membership at the Boston station – the largest membership fundraising program in New England. His department focused on individual giving, direct mail solicitation, online giving, door-to-door, digital and on-air fundraising. As a result, WGBH improved its fundraising program by 25% on an annual basis.
Michal is a frequent speaker at national fundraising conferences. He continues to lead and participate in many strategic working groups focused on various issues around fundraising. He has a proven track record in building collaboration among various stakeholders and leading large-scale national marketing implementations. He is recognized for creating data-driven solutions that enable more effective execution of fundraising projects.