The Donor Decision Lab: Using Behaviorial Science to Engage Supporters
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Three simple changes to the webpage at Edinburgh Zoo increased their online income from $30,000 to $900,000 on one year. One of six envelopes performed best in a door drop for a UK humanitarian cause. And solicitors standing next to a specific street sign in NYC raised face to face gifts by 20%. All of these examples were experiments rooted in science…in behavioral science. And ideas from behavioural science could work for you.
This webinar will offer you practical frameworks that can transform your relationships with supporters and lead to higher gifts- using insights from behavioural economics, evolutionary psychology and neuroscience. These insights are transforming how business engages customers and are beginning to make a massive impact on fundraising worldwide.
The programme is based in practical field work by =mc consulting with a range of US, UK, Australian and international charities- from Doctors without Borders in the USA to the Royal Opera House in London. We'll show how
During the webinar you'll not only hear about case studies, but you'll actually see experiments happen before your eyes to illustrate the learning. This is not your regular talkshop!
Learning Outcome #1
By attending this session participants will learn: Understanding of the key scientific principles that inform supporter decisions
Learning Outcome #2
By attending this session participants will learn: Access to a series of frameworks and tools to apply decision science toy your work
Learning Outcome #3
By attending this session participants will learn: Inspiring examples and case studies across a range of supporter channels