Love Your Donors: The Phil Psych Way
Wednesday, July 14th, 2021
10:25 AM - 11:25 AM: Opening Keynote
Philanthropic Psychology or Phil Psych is the psychological science of how to grow love for humanity. Our job as a fundraiser is not only to love our beneficiaries and connect our donors' hearts to these beneficiaries, but also to love our donors. That means thinking about each communication or interaction as an opportunity to fulfil donors' psychological needs. These include the need for connection, purpose, autonomy, competence and growth. Our large scale experimental work with clients in many different countries has shown that when people feel good about who they are when the give, they will give more and give for longer. This session will explore the critical concepts of love, identity and wellbeing and illustrate how a focus on these three ingredients can sustainably DOUBLE giving AND the love for others that is at the core of philanthropy.