Giving Days - Leveraging Giving Day Campaigns to Achieve Fundraising and Community Impact Goals
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
Giving days have become a popular and critical tool for generating support at schools and nonprofits across the country. This session will present background on three very different organizations and their approach to a 24 hour giving event. Attendees will not only learn on the strategy that goes into a successful campaign but also how to use a giving day to engage their community, promote the mission and use it as a means to impact broader initiatives.
Learning Outcome #1
By attending this session participants will learn: How to use a 24 hour day of giving campaign to tell your organization's "story" and promote the mission to a wide audience.
Learning Outcome #2
By attending this session participants will learn: Plan a giving day campaign to not only generate philanthropic support but to energize and engage an organizations constituent base.
Learning Outcome #3
By attending this session participants will learn: Use a giving day campaign as a means to impact a larger initiative at an organization, i.e. capital campaign, annual fund, etc.