Building Relationships for Fundraising Success
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Want to ensure fundraising success? You must build relationships with donors. You need to cultivate your donors and prospective donors. This is not a step that can be skipped. It is 60% of the fundraising process and lays the foundation for the ask.
In the digital age, sending a quick email or text can be so much more efficient when compared to a face-to-face meeting or even a phone call but, what's lost in that interaction? The actual relationship is often the neglected piece sacrificed for productivity, but it's the most important — especially when it comes to starting, growing, and maintaining a nonprofit.
Building relationships is the key to fundraising!
Whether you're talking about an online donor who makes a $25 gift to your organization, a person that donates $100 each year to your annual campaign, or a major donor who gives $1 million to your next capital campaign - in some way, you have built a relationship with each of them, which motivated them to give.
"If they like you, they will listen to you. If they trust you, they will do business with you." -Zig Ziglar
Learning Outcome #1
By attending this session participants will learn: Why people give
Why people stop giving
Learning Outcome #2
By attending this session participants will learn: The benefits of relationship building
How to apply tips for successful cultivation
Learning Outcome #3
By attending this session participants will learn: The top 6 ways to cultivate a donor
How to build relationships in-person or virtual