Elevating your Sustainers to the Ultimate Heights… Mid-level, Extra Gifts, Upgrades, Legacy Gifts
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
The old adage was that once you had sustainers, you'd leave them alone. WRONG! You can bring them to higher levels, not just by engaging with them but even asking them more often and at higher levels.
You'll hear examples from an experienced fundraiser and an organization with thousands of sustainers in multiple countries, focused on converting sustainers to midlevel donors, how best to obtain extra gifts, how best to upgrade sustainers to higher levels and how to ask them to make the ultimate legacy gift.
Learning Outcome #1
By attending this session participants will learn: Attendees will understand the importance of continued engagement with sustainers.
Learning Outcome #2
By attending this session participants will learn: Attendees will see the power of obtaining extra gifts and upgrades from existing sustainers and the best tools to do exactly that
Learning Outcome #3
By attending this session participants will learn: Attendees will learn the value of promoting legacy gifts to sustainers so they'll be ready to make the ultimate gift.