Goal Setting, Staffing, and the One-to-Some Relationship: How to Set Up Your Mid-Level Donor Program for Success
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
By now, you know that cultivating a strategic mid-level donor program is an imperative for retaining, and maximizing high value donor relationships, and qualifying these valuable donors for potential, one-to-one transformational giving relationships. But what are the factors that you can control that will lead to strong mid-level donor relationships? CARE USA with their partner TrueSense Marketing will unpack the key components:
• Goal setting
• Appropriate staffing
• Organizational alignment
• And above all, an overarching commitment to the philosophy of multi-channel, one-to-some cultivation.
Whether your mid-level donor program needs some fine-tuning or a complete overhaul, this session is for you.
Learning Outcome #1
By attending this session participants will learn: Goal setting for mid-level donor programs is critical. The presenters will share a their perspectives on setting measurable goals and defining desired outcomes of a mid-level program
Learning Outcome #2
By attending this session participants will learn: How to staff appropriately for success. What are the key behaviors and tactics to make a mid-level program successful?
Learning Outcome #3
By attending this session participants will learn: Organizational alignment around a mid-level program is a key factor for success. The presenters will discuss how specific development areas play a important role.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters