Using Digital to Reach, Inspire and Unlock Support in Planned Giving for Growth & Recovery!
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
The biggest opportunity for every charity is here, right now: It's Planned Gifts or Legacies. But are you reaching the hard to get audiences who could leave a gift in their will? Are you meeting the needs of your supporters who are looking at their wills? Are you cutting through and using new ways to engage and inspire interest? In this session we'll demonstrate why investments in legacy will pay off in your engagement strategies moving forward. Through global examples and the amazing work of MSF Canada, we'll help you build both an understanding and an internal case for increased engagement in the area of digital legacy. We'll demonstrate to you proven success in integrated digital strategies and help you connect with donors and people who may not be donors today - but want to make a connection and put you in their will or future planning. The global pandemic has changed much in fundraising — the increased opportunity for engagement in digital legacy is one of the most amazing areas of growth. If you see legacy as a key to recovery and future revenue, you don't want to miss this session.
Learning Outcome #1
By attending this session participants will learn: Inspire more people to engage with planned giving through integrated marketing approaches that are driven on digital platforms.
Learning Outcome #2
By attending this session participants will learn: Adapt your thinking about planned giving and use it as a great donor engagement tool.
Learning Outcome #3
By attending this session participants will learn: Identify which options in marketing planned giving digital real estate are right for your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience