Using Digital to Reach, Inspire and Unlock Support in Planned Giving for Growth & Recovery!
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
The biggest opportunity for every charity is here, right now: It's Planned Gifts or Legacies. But are we really reaching the hard to get audiences who could leave a gift in their will? Are we meeting the needs of our supporters who are looking at their wills? Are we cutting through and using new ways to engage and inspire interest?
In this session we will set out the case, evidence, case studies and strategies in this critical area and demonstrate why investments in legacy will pay off in your engagement strategies moving forward.
Through global examples and the amazing work of MSF Canada, we will help participants build both an understanding and an internal case for increased engagement in the area of digital legacy. We will demonstrate proven success in integrated digital strategies and help you connect with donors and people who may not be donors today - but want to make a value connection and put you in their will or future planning. With so many of our fulfilled legacy gifts coming from outside of our donor base, we need to invest in both engagement with our supporters and of audiences who connect with our causes - and digital can help us with both.
The global pandemic has changed much in fundraising - the increased opportunity for engagement in digital legacy is one of the most amazing areas of growth. If you see legacy as a key to recovery and future revenue, this session should not be missed.
Learning Outcome #1
By attending this session participants will learn: See how organizations are inspiring more people to engage with planned giving through integrated marketing approaches that are driven on digital platforms
Learning Outcome #2
By attending this session participants will learn: Be inspired to change your thinking about planned giving and use it as a tool in great donor engagement
Learning Outcome #3
By attending this session participants will learn: Learn what options in marketing planned giving digital real estate are right for your organization
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience