7 Ways to Optimize Your Multi-Channel Donor Communications
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
You know multi-channel donors give more and are more likely to give year over year than single-channel donors but what are you doing to engage and encourage multi-channel donors? And how can you improve it? That's what NextAfter sought to answer by making online and offline gifts to 119 nonprofits and tracked all the communications received for 4 months across email, text, phone, and mail. In this session, you'll learn the key findings from that study, understand opportunities for your nonprofit to improve, see real examples and experiments from other nonprofits, and hear from Buckner International on how you can use a multi-channel welcome series to engage new online and offline donors.
Learning Outcome #1
By attending this session participants will learn: Recognize the value of multi-channel donors and multi-channel donor communications.
Learning Outcome #2
By attending this session participants will learn: Cultivate, engage and activate new online and offline donors during the critical first 3 months of communications after their first gift.
Learning Outcome #3
By attending this session participants will learn: Leverage online tactics to benefit offline and overall giving.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style