7 Ways to Optimize Your Multi-Channel Donor Communications
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
Multi-channel donors give more and are more likely to give year over year than single-channel donors but what are nonprofits doing to engage and encourage multi-channel donors? And how can they improve it?
That's what NextAfter sought to answer by making online and offline gifts to 119 nonprofits and tracked all the communications they received for 4 months across email, text, phone, and mail.
In this session, you'll learn the key findings from that study, understand opportunities for nonprofits to improve, see real examples and experiments from nonprofits, and hear from Buckner International and how they are using a multi-channel welcome series to engage new onilne and offline donors.
Learning Outcome #1
By attending this session participants will learn: The value of multi-channel donors and multi-channel donor communications.
Learning Outcome #2
By attending this session participants will learn: How critical the first 3 months of communications are to a new online or offline donor and what you can do in this time period to engage them.
Learning Outcome #3
By attending this session participants will learn: How to leverage online tactics to benefit offline and overall giving.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A single presenter lecture style