Newest Trends in Digital Ads
Wednesday, July 14th, 2021
11:30 AM - 12:30 PM: Breakout 1
Digital advertising is the next frontier for many organizations and it's getting... frontierier. (YouTube for Leads! TikTok! Podcasts! Oh my!) Targeting is getting more sophisticated, creative is getting more personal, and there are whole new platforms to reach your supporters. No one person can possibly keep track of all the latest trends in advertising, so we're compiling our non-profit ads experience across organizations and bringing them to you. Come to this session to reach more people, grow your supporter base, and do more good in the world.
Learning Outcome #1
By attending this session participants will learn: Recognize what new and shiny acquisition strategies and vendors work, and which haven't.
Learning Outcome #2
By attending this session participants will learn: Use proven testing to grow your donor and supporter base.
Learning Outcome #3
By attending this session participants will learn: Identify what you should be trying next year to learn even more.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters