Reduce Donor Churn with Best-in-Class Stewardship
Wednesday, July 14th, 2021
11:30 AM - 12:30 PM: Breakout 1
You know donor churn is costly. Are you losing donors who only give once and never respond again? Is your stewardship program working? Once a donor has made an initial gift, what do they hear from you and how do you know that it's earning their trust and winning their heart? How warm and heartfelt are your thank you messages? How much effort do you invest in conveying a message of sincere gratitude after every gift? Are you showing donors how their gifts are making a difference? Are your newsletters filled with announcements, donor lists, and program information? Or are they filled with high impact testimonials and images that demonstrate to the donor that they are the one who has made a difference in their community? Join us for this interactive session on increasing your stewardship results with a co-presenter from the Greater Chicago Food Depository, one of the premier food banks in the country. You'll see examples, case studies, and results.
Learning Outcome #1
By attending this session participants will learn: Evaluate various aspects your stewardship program including messaging, channel selection, timing, etc. with a self-evaluative checklist to help you identify the strengths and gaps of your program.
Learning Outcome #2
By attending this session participants will learn: Examine elements of successful new donor welcome series that activate a high percentage of new donors to second and subsequent gifts.
Learning Outcome #3
By attending this session participants will learn: Critique your newsletters for donor- focused messaging that demonstrates the impact of your donor's gift to increase revenue with impact reports.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience