Reduce donor churn with best-in-class stewardship
Wednesday, July 14th, 2021
11:30 AM - 12:30 PM: Breakout 1
Donor churn is costly. Are you losing donors who only give once and never respond again? Is your stewardship program working? Once a donor has made an initial gift, what do they hear from you and how do you know that it's earning their trust and winning their heart? How warm and heartfelt are your thank you messages? How much effort do you invest in conveying a message of sincere gratitude after every gift? Are you showing donors how their gifts are making a difference? Are your newsletters filled with announcements, donor lists, and program information? Or are they filled with high impact testimonials and images that demonstrate to the donor that they are the one who has made a difference in their community? This interactive session on increasing your stewardship results will have a co-presenter from the Greater Chicago Food Depository, one of the premier food banks in the country. We will show examples, case studies, and results.
Learning Outcome #1
By attending this session participants will learn: 1. Evaluate various aspects your stewardship program including messaging, channel selection, timing, etc. with a self-evaluative checklist to help you identify the strengths and gaps of your program. Hear actionable recommendations on how to close the gaps with specific examples of what has worked for other nonprofits. If there are multiple gaps, examine which order to tackle them in for fastest results.
Learning Outcome #2
By attending this session participants will learn: Examine elements of successful new donor welcome series that activate a high percentage of new donors to second and subsequent gifts. See examples of digital and print series; see examples of the timing and content of multi-channel welcome series. Understand the metrics of new donor activation based on national benchmarks.
Learning Outcome #3
By attending this session participants will learn: Critique your newsletters for donor- focused messaging that demonstrates the impact of the donor's gift. Look at examples of newsletters that provide announcements, program activities, donor names, and organizational developments. Compare those to examples of impact reports featuring testimonials and images that demonstrate how the donor has made an impact in the community through their giving. Specific examples will show the contrast and how the revenue increased after re-fashioning newsletters into impact reports.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience