Action-oriented Artificial Intelligence: Converting Donors with AI Insights
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
Everyone's throwing around the terms "AI" and "Machine Learning." But what does it really mean to your nonprofit's digital fundraising efforts and donor conversions? In this session we'll explore real world examples of how Human Rights Campaign and Rainforest Action Network have applied AI and Machine learning to increase one-time to monthly conversions and re-engage lapsed donors. We'll explore their use of content classification, algorithms, predictive outcomes and marketing automation to provide insights - AND - make those insights actionable with automated delivery tools.
We'll see how Rainforest Action Network has used Engaging Networks's Accessible Intelligence™ to increase one-time to monthly conversions by 600% and Human Rights Campaign has partnered with ROI Solutions MiLo™ platform to produce a significant lift in results isolating responsive audiences based on predicted outcomes.
This session will illustrate how digital fundraisers move beyond the insights of AI to real world results and dollars raised.
Learning Outcome #1
By attending this session participants will learn: Learn the tactics and tools two leading nonprofits use to generate real results from AI and Machine Learning
Learning Outcome #2
By attending this session participants will learn: Understand how AI can exponentially grow the capacity of your digital team to reach a massive audience with customized, targeted communications
Learning Outcome #3
By attending this session participants will learn: Explore how AI can put your marketing automation on steroids to find and target donor segments in your file that you didn't know existed
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters