Action-oriented Artificial Intelligence: Converting Donors with AI Insights
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
You've probably heard a lot lately about terms such as "AI" and "Machine Learning." But what does it really mean to your nonprofit's digital fundraising efforts and donor conversions? In this session you'll explore real world examples of how Human Rights Campaign and Rainforest Action Network have applied AI and Machine learning to increase one-time to monthly conversions and re-engage lapsed donors. You'll review how these organizations moved beyond the idea of AI to real world results and dollars raised—including a 600% increase in one-time to monthly gifts for Rainforest Action Network, and a dramatic lift in resutls for the Human Rights Campaign.
Learning Outcome #1
By attending this session participants will learn: Utilize the tactics and tools two leading nonprofits use to generate real results from AI and Machine Learning.
Learning Outcome #2
By attending this session participants will learn: Understand how AI can exponentially grow the capacity of your digital team to reach a massive audience with customized, targeted communications.
Learning Outcome #3
By attending this session participants will learn: Explore how AI can put your marketing automation on steroids to find and target donor segments in your file that you didn't know existed.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters