Murder Hornets, Natural Disasters, Pandemics: TM Strategy That's Not Just for Crises
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
If we predicted what 2020 would look like, we may have imagined flying cars, robot maids, and food replicators whipping up gourmet meals. Instead, we got….earthquakes, hurricanes, wildfires, a major pandemic (with a side of quarantine), and murder hornets.
So how do we prepare for what's next? 2020 was not what we imagined, but fortunately, if you're prepared, you don't need a crystal ball. The International Fellowship of Christians & Jews will share telemarketing strategies they had in place pre-COVID and how that framework propelled them for extraordinary growth in 2020. Instead of panicking in crisis, their strong acquisition base helped prepare them for the new and ever-changing environment. And, most importantly it allowed them to continue focusing on the future and the new challenges we know we'll face in the coming years.
In this futuristic telemarketing session, we'll walk you through case studies on new donor acquisition, converting to sustainer, integrating digital into your TM strategy and lessons learned during the pandemic.
Learning Outcome #1
By attending this session participants will learn: Find ways you can prepare your organization for inevitable change by building a solid foundation of active donors.
Learning Outcome #2
By attending this session participants will learn: See how other non-profits use the phone to create robust telemarketing programs that ultimately drive growth for both sustainers and non-sustainers alike.
Learning Outcome #3
By attending this session participants will learn: Learn how IFCJ strategists successfully integrate DM, TM and Digital for a true multi-channel experience.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion