The Endless, Essential, and Ever More Relevant Quest for New Donors
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
We all know this: the average nonprofit donor is a white 64 year old. And we all know that's not okay, but it's hard - and risky - to break the habits and practices that perpetuate the model. Meanwhile, there are millions (billions!) of younger and more diverse prospective donors out there for nonprofits to reach and inspire. But how? In this session, we'll explore digital marketing strategies that attract a broad spectrum of donors outside the same ol', same ol'. We'll use case studies and examples about how many organizations are finding hidden audiences, engaging new channels, examining their creative, and refining their messaging to reach new audiences, build a long-term sustainable program, and raise more money.
Learning Outcome #1
By attending this session participants will learn: By attending this session participants will learn how to identify and prioritize hidden potential audiences for their causes.
Learning Outcome #2
By attending this session participants will learn: By attending this session participants will learn marketing strategies and channels that reach beyond their existing audiences.
Learning Outcome #3
By attending this session participants will learn: By attending this session participants will learn how to develop effective, ethical creative that will help their organization reduce white saviorism.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters