Revolutionizing Donor Engagement with VMS -Video Messaging & Storytelling
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
Discover how to revolutionize donor engagement by integrating with a brand new channel - VMS - video messaging and storytelling. In a time of pandemics and shrinking economies, retaining the donors you have already acquired is critical.
This session focuses on how Amnesty International Canada has been using VMS for video messaging & storytelling to engage monthly donors, face to face, digitally and how your organization can integrate VMS as a new channel in your stewardship.
Individual giving accounts for 80% of all donations for organizations worldwide and so paying attention to keeping your donors in a time of pandemics is critical.
This session will dive into how Amnesty International Canada has successfully integrated VMS into its stewardship and optimized complementary channels. We will unpack the development of the journey, reinforce direct mail messaging and the reason why particular touchpoints have had incredible responses from monthly donors and the simple way you can also integrate VMS into your organization.
Learning Outcome #1
By attending this session participants will learn: Insight #1 - Walk away with strategies and steps on how to incorporate VMS to make your messages different and optimize your other channels
Learning Outcome #2
By attending this session participants will learn: Insight #2 - See how Amnesty International Canada built engagement rates as high 145% with their content and how your charity can replicate it.
Learning Outcome #3
By attending this session participants will learn: Insight #3 - We know acquisition is tough which is why testing new strategies to retain existing donors is critical.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion