Revolutionizing Donor Engagement with VMS -Video Messaging & Storytelling
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
Individual giving accounts for 80% of all donations for organizations worldwide and so paying attention to keeping your donors in the time of a pandemic is critical. Join us to discover how to revolutionize your donor engagement by integrating with a brand new channel - VMS - video messaging and storytelling. We'll walk you through how Amnesty International Canada has been using VMS for video messaging & storytelling to engage monthly donors, face to face, digitally and how your organization can integrate VMS as a new channel in your stewardship. You'll dive with us into how Amnesty International Canada has successfully integrated VMS into its stewardship and optimized complementary channels. We'll unpack for you the development of the journey, reinforcing direct mail messaging and the reason why particular touchpoints have had incredible responses from monthly donors.
Learning Outcome #1
By attending this session participants will learn: Incorporate VMS to make your messages different and optimize your other channels.
Learning Outcome #2
By attending this session participants will learn: Build engagement rates (for Amnesty International as high 145%) with content and apply these strategies and stes to your organization.
Learning Outcome #3
By attending this session participants will learn: Testing new strategies to retain existing donors.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion