Never Underestimate the Value of Monthly Giving: What to do RIGHT NOW to Grow Your Sustainer Program.
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
Don't miss this session if you want to grow your sustainer program. Organizations with successful monthly giving programs found themselves in a unique position at the start of the COVID-19 pandemic. While there was some initial concern about retention of these valuable monthly donors, there was also a sense of relief knowing that there would be a steady and reliable stream of revenue at a time when many organizations were starting to panic about what could lie ahead if the influx of one-time donations dropped. Join us to discover how successful monthly giving programs not only provided stability, but were set up to THRIVE at this critical time. You'll explore case studies from organizations who have experienced this success, including not only what they did pre- pandemic that set their programs up for the incredible surge in monthly giving that they experienced in 2020, but also how they're continuing to evolve these programs in today's environment. Even if investment and resources to grow your sustainer program have been an afterthought, now is the time to change that and make a commitment to invest in the infrastructure, channels, and strategies that will result in more of these invaluable donors for your nonprofit.
Learning Outcome #1
By attending this session participants will learn: Understand the value of investing in building and expanding monthly giving initiatives, and how to balance those investment decisions with one-time gift acquisition.
Learning Outcome #2
By attending this session participants will learn: Explore the importance of channel diversification when it comes to monthly donor acquisition and conversion and how each channel can be used effectively during a time of crisis.
Learning Outcome #3
By attending this session participants will learn: Discover how to steward monthly donors to maximize retention of this all-important group of donors.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters