Never Underestimate the Value of Monthly Giving: What to do RIGHT NOW to grow your sustainer program.
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
Organizations with successful monthly giving programs found themselves in a unique position at the start of the COVID-19 pandemic. While there was some initial concern about retention of these valuable monthly donors, there was also a sense of relief knowing that there would be a steady and reliable stream of revenue at a time when many organizations were starting to panic about what could lie ahead if the influx of one-time donations dropped. What is truly astonishing is that, not only did these monthly giving programs provide stability, but some were set up to THRIVE at this critical time. And the positive impact of that growth will be felt by these organizations long after we've settled into a new post-pandemic normal. This session will feature case studies from organizations who experienced that success, including not only what they did pre- pandemic that set their programs up for the incredible surge in monthly giving that they experienced in 2020, but also how they're continuing to evolve these programs in today's environment. If investment and resources to grow your sustainer program have been an afterthought, now is the time to change that and make a commitment to invest in the infrastructure, channels, and strategies that will result in more of these invaluable donors.
Learning Outcome #1
By attending this session participants will learn: Attendees will understand the value of investing in building and expanding monthly giving initiatives, and how to balance those investment decisions with one-time gift acquisition.
Learning Outcome #2
By attending this session participants will learn: Attendees will learn the importance of channel diversification when it comes to monthly donor acquisition and conversion and how each channel can be used effectively during a time of crisis.
Learning Outcome #3
By attending this session participants will learn: Attendees will discover how to steward monthly donors to maximize retention of this all-important group
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters