Creative Power Hour: 30+ Ideas to Enhance Your Donor Relationships and Supercharge Your Results
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
This session will be a fast-paced, fun and interactive experience - leaving you with new and innovative ideas that you can implement right away to help fuel success and breathe new life into you fundraising creative across channels. We'll share with you creative ideas across sectors and provide a roadmap for you to consider as you are developing new direct mail campaigns, paid media strategies, and so much more. We'll cover how organizations, like World Food Program, USA, successfully (and quickly!) pivoted their messaging in response to COVID-19 and again in October 2020 when World Food Programme International was the recipient of the 2020 Nobel Peace Prize. Creative ideas will include the importance of messages and imagery resonating with a diverse audience to align with today's changing demographics. And while this session has "creative" in the title, it won't skim on the importance (and necessity!) of using data to drive creative decisions. This session is right for organizations of all sizes and from every sector.
Learning Outcome #1
By attending this session participants will learn: You'll walk away with 30+ creative ideas and examples.
Learning Outcome #2
By attending this session participants will learn: You'll learn how to quickly pivot messaging to align with "breaking news" whether that's crisis, pandemic, or, even good news.
Learning Outcome #3
By attending this session participants will learn: You'll receive a roadmap to determine what creative tests may be right for your organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience