Creative Power Hour: 30+ Ideas to Enhance Your Donor Relationships and Supercharge Your Results
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
This session will be a fast-paced, fun and interactive experience - leaving attendees with new and innovative ideas that they can implement right away to help fuel success and breathe new life into their fundraising creative across channels. The presenters will share creative ideas across sectors and provide a roadmap for organizations to consider as they are developing new direct mail campaigns, paid media strategies, and so much more. We'll cover how organizations, like World Food Program, USA, successfully (and quickly!) pivoted their messaging in response to COVID-19 and again in October 2020 when World Food Programme International was the recipient of the 2020 Nobel Peace Prize. Creative ideas will include the importance of messages and imagery resonating with a diverse audience to align with today's changing demographics. And while this session has "creative" in the title, it won't skim on the importance (and necessity!) of using data to drive creative decisions. Data remains at the foundation of every decision we make in direct marketing. This session is right for organizations of all sizes and from every sector.
Learning Outcome #1
By attending this session participants will learn: Attendees will walk away with 30+ creative ideas and examples.
Learning Outcome #2
By attending this session participants will learn: Attendees will learn how to quickly pivot messaging to align with "breaking news" whether that's crisis, pandemic, or, even good news.
Learning Outcome #3
By attending this session participants will learn: Attendees will receive a roadmap to determine what creative tests may be right for their organization.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience