Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
How do you aggressively grow your email list, but not deep-six your email deliverability? It's a careful balance and not for the faint of heart. Chesapeake Bay Foundation (CBF) will walk you through their year of crisis (including GDPR, spambots and more), their strategic approach to fix the problem, and the success they found. They'll share with you the mistakes they made and the best practices they learned the hard way to keep their list and quality score healthy, while still meeting key business goals. You'll get tips on email stewardship, engagement, email validation and audience suppression strategies that will help you create a healthy and reliable responding list.
Learning Outcome #1
By attending this session participants will learn: Strategically onboard new emails without raising the red flag to the ISPs.
Learning Outcome #2
By attending this session participants will learn: Use automation to reactivate and reengage subscribers.
Learning Outcome #3
By attending this session participants will learn: Segment, score and talk to highly engaged subscribers vs. not engaged.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters