Writing for Four, Five and Six Figure Gifts
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Fundraisers are rightly concerned with making sure every interaction with mid and major donors is special and personal. But sometimes that means we end up under-communicating with these very important donors. Kathy will show you how to communicate in poignant and powerful ways with your biggest donors. She will share many examples from other nonprofits including major donor letters, leadership calls, case statements, proposals and more! She'll also discuss how to work with leadership and program staff to get the 'inside' information you need to communicate with your best donors.
Learning Outcome #1
By attending this session participants will learn: How to translate a higher level conversation with donors into writing.
Learning Outcome #2
By attending this session participants will learn: How to identify the most important elements to include when communicating with their mid and major donors in the mail and by email.
Learning Outcome #3
By attending this session participants will learn: How to develop powerful messaging to strengthen your donors' commitment to your work.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience