Mid-level Nirvana: Achieving Channel Integration Bliss
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
You have two departments, three agency partners and multiple vendors who all play a role in your mid-level fundraising program. Does it feel blissful … or are you losing your mind? In this session, we'll share with you how centering the donor experience can guide your strategies and improve integration across channels. Come learn from a successful case study that demonstrates how to collaborate with peers working both up and down the donor pyramid, take your messaging to the next level and develop truly integrated digital and mail strategies. You'll see The National Park Foundation's collaborative model for working with membership, mid-level and major/planned gifts staff across all channels.
Learning Outcome #1
By attending this session participants will learn: Unify your message across digital and direct mail channels.
Learning Outcome #2
By attending this session participants will learn: Utilize real-life tips to get your agency partners and vendors to collaborate effectively.
Learning Outcome #3
By attending this session participants will learn: Escape the mayhem and find nirvana (and more revenue) in your mid-level program.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters