Best Practices and Modeling for Donor Advised Funds (DAFs)
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
Donor Advised Fund (DAFs) continue to grow as a prominent source of fundraising revenue. Setting up your program for continued success involves not only having the best practices in place, but identifying audiences for future growth. With all the resources and data overlays available, there are opportunities to grow your program through enhanced segmentation and modeling.
In this session you will learn how to set up your program for success by implementing best practices for Donor Advised Funds as well as how to expand your donor universe for cultivation opportunities through audience profiling, segmentation, and modeling. You will also learn how to implement these strategies with actual examples. See how Sierra Club was able to increase DAF donations by targeting modeled audiences for DAF promotion campaigns.
Learning Outcome #1
By attending this session participants will learn: Fundamentals and best practices to ensure donors with Donor Advised Funds can easily give to your organization.
Learning Outcome #2
By attending this session participants will learn: Techniques to identify audiences for targeted Donor Advised Fund messaging through segmentation and modeling.
Learning Outcome #3
By attending this session participants will learn: Ideas for cultivation campaigns based on actual campaigns and proven concepts.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters