Direct Mail is Alive and Kickin'!
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
You know direct mail is still an incredibly productive channel, and while metrics of success are changing, the ability to raise money, increase branding, and drive donor value through this channel is still viable if not critical - even with donors who join your organization online! Join us for this session to explore a recent case study of a new but rapidly growing nonprofit, White Coat Waste Project. You'll see how an organization that has been tremendously successful at building an online donor file has effectively pivoted to invest in direct mail fundraising. We'll also share with you details on how launching direct mail AFTER a successful digital program was well worth it for White Coat Waste Project and discover the enduring efficacy of direct mail as a fundraising channel.
Learning Outcome #1
By attending this session participants will learn: Capitalize on direct mail as still a super-efficient fundraising channel for your organization.
Learning Outcome #2
By attending this session participants will learn: Plan your multi-channel strategy - from coding (including channel behavior) and analytics, messaging, response tactics, and setting yourself up to maximize giving from this segment of your donor base.
Learning Outcome #3
By attending this session participants will learn: Quickly identify extraordinary valuable multi-channel donors to catapult their giving to the next level, by reviewing what worked and what didn't work.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters