The Fundraiser's Holy Grail: Finding a Younger and More Diverse Donor Audience
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Join the quest for the Fundraiser's Holy Grail - jump onboard as three industry veterans discuss the challenges all nonprofits face - finding a younger and more diverse donor audience. Learn how these organizations are implementing new audience targeting, messaging and creative platforms, and a versatile channel mix to cost effectively acquire and cultivate these donors. Learn about their successes and also challenges in cracking the ever-elusive Fundraiser's Holy Grail.
Learning Outcome #1
By attending this session participants will learn: Why organizations are making this a strategic initiative and allocating budget resources accordingly.
Learning Outcome #2
By attending this session participants will learn: How to create the right combinations of audience targeting, messaging/creative, and channel mix to achieve success in acquiring a younger and more diverse audience.
Learning Outcome #3
By attending this session participants will learn: Case study analysis of what strategies and tactics have proven most effective and which ones continue to be a work in progress.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters