<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> SCHEDULE AND RATES « Bridge Conference 2021
2020: What a Disaster
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
The year 2020 saw earthquakes hitting a barely recovered Puerto Rico, COVID affecting communities around the world, the ongoing Yemen humanitarian crisis, a deadly explosion in Beirut and one of the busiest hurricane seasons to date. This was a year of non-stop disasters and emergencies, which led to upticks in fundraising for many organizations. But how do you talk to your donors when so much is happening at once? How do you reach them across multiple channels with consistent messaging when the message is changing so frequently? How do you use not only traditional channels like mail, phones and email - but expand to new and emerging opportunities like Facebook, Twitch, or capitalize on viral opportunities via Instagram? And once you have all these new donors and leads, what's next? A COVID donor may be different from someone that gave to a viral campaign around Yemen. As an international relief organization, Project HOPE successfully responded to all these challenges and more throughout the year. In this presentation we'll look at the multi-channel campaigns, where we were able to bring in new channels, capitalize on our tried and true, and how these donors are subsequently performing for the long-term health of the file.
Learning Outcome #1
By attending this session participants will learn:
How to be nimble and make adjustment to your communications and marketing plans in times of emergencies
Learning Outcome #2
By attending this session participants will learn:
The importance of diversifying your funding streams and marketing budgets, and ongoing analysis of your returns for the strongest ROI
Learning Outcome #3
By attending this session participants will learn:
How to track these donors and welcome them into your organization, and then engage them with your mission priorities outside the disaster
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters