Small Changes, Big Impact: Acquisition Testing on a Tight Budget
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
No matter the size of your budget, there is a key to improving your direct mail campaign performance: testing, re-testing, and testing again. Honing in on what resonates most with your donors and prospects can be the key to unlocking better performance. If you have a limited budget, testing can be a prohibitively expensive proposition - but it doesn't have to be. This session will cover the how small, impactful changes to acquisition packages that could bring in big wins for your organization. Attendees will learn about a number of low-cost tests, tweaks, and improvements that will allow them to test and increase ROI without breaking the bank.
Learning Outcome #1
By attending this session participants will learn: actionable, low-cost tests that can be incorporated into direct mail campaigns immediately to help increase results and revenue.
Learning Outcome #2
By attending this session participants will learn: how to set up readable tests and what to watch out for when setting up a test.
Learning Outcome #3
By attending this session participants will learn: how to evaluate winning packages to make them even better, or turn a marginally successful package into a true winner.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters