Small Changes, Big Impact: Acquisition Testing on a Tight Budget
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
No matter the size of your budget, there is a key to improving your direct mail campaign performance: testing, re-testing, and testing again. Honing in on what resonates most with your donors and prospects can be the key to unlocking better performance. If you have a limited budget, testing can be a prohibitively expensive proposition - but it doesn't have to be. In this session you'll discover the how small, impactful changes to acquisition packages could bring in big wins for your organization. You'll explore a number of low-cost tests, tweaks, and improvements that will allow you to test and increase your ROI without breaking the bank.
Learning Outcome #1
By attending this session participants will learn: Create actionable, low-cost tests that can be incorporated into your direct mail campaigns immediately to help increase results and revenue.
Learning Outcome #2
By attending this session participants will learn: Set up readable tests and what to watch out for when your setting up a test.
Learning Outcome #3
By attending this session participants will learn: Evaluate winning packages to make them even better, or turn a marginally successful package into a true winner.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters