Donor Strategy by Design, Literally
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
You likely feel the same struggle as other fundraisers: how do you sustain engagement, attention, and giving from donors when everyone is using the same tried and true tactics? Join us for this session to see how you can break through the noise with creative that educates, engages, and inspires, and change the course of your program. You'll explore how World Food Program executed a multi-channel giving strategy that hinged upon beautiful creative storytelling. With compelling photography and thought-provoking copy, a retargeting strategy, and a content development plan that isolated every donor touchpoint, they took their "industry best practices" program — that was only getting them so far — and created a multi-channel engagement strategy focused on creative that took them to the next level. From immersive storytelling to interactive content such as quizzes, infographics, and explainer videos, they brought their work around empowering women and girls and combating climate change to life in new, compelling ways. Then, focused on maximizing the experience across the full funnel. You'll find out how through this more innovative approach to multi-channel digital storytelling and engagement, World Food Program has become better equipped to generate the financial resources needed to fulfill it's mission of alleviating global hunger and delivering life-saving food assistance for emergencies around the world.
Learning Outcome #1
By attending this session participants will learn: Engage audiences through digital storytelling and interactive tools.
Learning Outcome #2
By attending this session participants will learn: Use digital creative and multi-channel content to reinforce your brand awareness.
Learning Outcome #3
By attending this session participants will learn: Acquire new audiences and convert them into active donors as part of a full-funnel strategy.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters