Why the Time for Connected TV Testing is Now
Thursday, July 15th, 2021
10:30 AM - 11:30 AM: Breakout 4
The nonprofit industry has seen more digital acceleration in 2020 than any year before. Without face-to-face fundraising, we've often had to shift budget into other channels where donors are spending more of their time. Connected TV may seem like the wild, wild west for nonprofits, and without the changes of this year, it's likely the channel would have remained in that far-off distant future of media formats you might have tried in a few years. But the streaming renaissance is real and it's here, and CTV is not only effective at reaching donors where they are, but it's also cost effective. When it comes to donor behavior, the days of a linear path to conversion are long gone. We're here to show you that CTV can be an effective surround-sound AND revenue-driving channel. We'll dig into programs run with our clients, Best Friends Animal Society and PLAN International USA, to show you what the CTV test phase looks like versus the fully optimized, as well as the results. And we'll show you why CTV isn't just great for digital-first organizations, but also for those relying on traditional channels like DRTV, too!
Learning Outcome #1
By attending this session participants will learn: Implement the ins and outs of running a CTV campaign, from available inventory, to costs, to measurement
Learning Outcome #2
By attending this session participants will learn: Make CTV an effective addition to your media mix, especially given the increasing shift to digital over the last year.
Learning Outcome #3
By attending this session participants will learn: Discover through case studies what a fully optimized CTV program that generates real results looks like.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters