<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> SCHEDULE AND RATES « Bridge Conference 2021
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! However, we soon realized that in the current attention economy, for nonprofits to effectively raise money and build community on social media it requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell and Social Marketing Content Manager for Susan G. Komen® Josh Hirsch will walk you through the secrets to successful donor relations using social media.
Participants will learn:
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits including a short case study on how Susan G. Komen uses social media to broaden its reach.
Learning Outcome #1
By attending this session participants will learn:
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
Learning Outcome #2
By attending this session participants will learn:
How to use social media to build and deepen relationships with current donors and prospects;
Learning Outcome #3
By attending this session participants will learn:
How to manage social media work at a small nonprofit with limited capacity;
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience