<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> SCHEDULE AND RATES « Bridge Conference 2021
How to Use Social Media & Digital Strategies to Build Community and Drive Donations
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
You may have once thought social media was the silver bullet for your nonprofit. Start posting, start tweeting, start Instagramming — and like magic, the donations will just roll in! However, in the current attention economy, for nonprofits to effectively raise money and build community on social media it requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell and Social Marketing Content Manager for Susan G. Komen® Josh Hirsch will walk you through the secrets to successful donor relations using social media. As well as navigating the latest trends in the social media landscape, use social media to deepen relationship with current and potential donors, manage social media at a small nonprofit with limited resources, and more. You'll also see real-world examples from small and mid-size nonprofits including a short case study on how Susan G. Komen uses social media to broaden its reach.
Learning Outcome #1
By attending this session participants will learn:
Navigate the latest changes and trends in the social media landscape - what fundraisers need to know
Learning Outcome #2
By attending this session participants will learn:
Use social media to build and deepen relationships with current donors and prospects
Learning Outcome #3
By attending this session participants will learn:
Manage social media work at a small nonprofit with limited capacity
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience