How to Easily Inject the Most Powerful Behavioral Science Tactics into Today's Campaigns
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Behavioral scientists have proven that people often don't think about what decisions to make. Instead, they just react - based on reflexive responses that are hardwired into all humans.
And during times of stress and fear, people are even more apt to default to these instinctive responses.
This means the "decision" to open an email or contribute to a cause could be as automatic as recoiling from a snake that surprises us, or saying "bless you" when someone sneezes.
The trick for integrated marketers and fundraisers? Understanding how to prompt these automatic actions.
The answer is to inject some behavioral science principles into your strategies and creative executions. In this session, you'll discover over a half a dozen of the most powerful ones you can use today, and see examples of how they've been applied across a variety of companies, associations, and organizations.
Then you'll see a live, in-session demonstration that shows how to apply these principles in order to increase engagement and response.
Using some current Wounded Warrior Project communications as well as others, we'll identify ways that behavioral science tactics could be added without radically changing the creative or the cost per campaign.
Attendees will leave this informative, interactive session ready to add powerful behavioral science prompts to their communications right away.
And that will make them more likely to trigger an automatic response from their targets today.
Learning Outcome #1
By attending this session participants will learn: • Discover how to add behavioral science to new and current campaigns to drive acquisition and retention - especially now when people are scared, uncertain, and ultra-focused on their own physical and financial health
Learning Outcome #2
By attending this session participants will learn: • Find out the most powerful techniques to apply in online and offline communications in order to trigger the donor/member/prospect/target actions you seek
Learning Outcome #3
By attending this session participants will learn: • Gain a working understanding of the tactics to use to break through the mailbox/inbox clutter and prompt automatic engagement at a time when people are distracted and focusing less
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: Other