Freeze, Flee or Fight: how nonprofit organization's respond to the COVID-19 pandemic and other major crises
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
With the onset of the COVID-19 pandemic many nonprofit organizations struggled to find a path forward for their fundraising programs. Some chose to halt everything, while others accelerated some of their programs. History has shown that groups that held their nerve and maintained some level of engagement through previous disasters fared well. And recent data is showing that the same is true during the COVID pandemic as well.
This session will explore how we react to challenges, both as individuals and professionally and share advice on how to train ourselves to respond better to crises in the future. We'll look at how Habitat for Humanity navigated the pandemic to deliver one of our most successful online campaigns, and what internal considerations had to be made during an uncertain time with little precedent.
Attendees will take away an understanding of how to prepare for a crisis, how to be in market while not being tone deaf and how to make the case internally to keep moving forward.
Learning Outcome #1
By attending this session participants will learn: Attendees will take away an understanding of how to prepare your organization's fundraising to deal with any crisis.
Learning Outcome #2
By attending this session participants will learn: How to continue deploying your marketing campaigns during a crisis while mastering the balance of not appearing tone deaf and not adding to the negativity around the crisis.
Learning Outcome #3
By attending this session participants will learn: How to ensure internal alignment and leadership support to continue fundraising during the times of emergency.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion