Freeze, Flee or Fight: How Nonprofit Organization's Respond to The COVID-19 Pandemic and Other Major Crises
Thursday, July 15th, 2021
1:30 PM - 2:30 PM: Breakout 6
With the onset of the COVID-19 pandemic, like many nonprofit organizations, you may have struggled to find a path forward for your fundraising programs. History has shown that groups that held their nerve and maintained some level of engagement through previous disasters fared well. And recent data is showing that the same is true during the COVID pandemic as well. In this session you'll explore how we react to challenges, both as individuals and professionally and discover how to train yourself to respond better to crises in the future. We'll look at how Habitat for Humanity navigated the pandemic to deliver an extremely successful online campaign, and what internal considerations had to be made during an uncertain time with little precedent. You'll take away an understanding of how to prepare for a crisis, how to be in market while not being tone deaf and how to make the case internally to keep moving forward.
Learning Outcome #1
By attending this session participants will learn: Prepare your organization's fundraising to deal with any crisis.
Learning Outcome #2
By attending this session participants will learn: Continue deploying your marketing campaigns during a crisis while mastering the balance of not appearing tone deaf and not adding to the negativity around the crisis.
Learning Outcome #3
By attending this session participants will learn: Ensure internal alignment and leadership support for your continued fundraising during the times of emergency.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion