Building an Acquisition Mix: the Tried, the True, the New
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
Traditional direct mail acquisition vs. modeling? Display advertising vs. paid search advertising? Petition-based lead generation vs. chaperoned emails? Facebook ads vs. Twitter ads?
How do you decide where to invest your time and money between the many acquisition opportunities available?
This session will highlight the pros and cons of the most popular sources of donors and prospects to help you craft the right acquisition mix for your program. Along the way, we'll share examples from a number of nonprofits plus present an in-depth case study of African Wildlife Foundation's successful net-based membership program to help you build a case for investment. By the end, you should feel empowered to decide what kinds of acquisition make the most sense given your organization's goals.
Learning Outcome #1
By attending this session participants will learn: Deepen your understanding of common forms of direct marketing acquisition
Learning Outcome #2
By attending this session participants will learn: Explore case studies for each kind of acquisition
Learning Outcome #3
By attending this session participants will learn: Help build a case for investment in acquisition based on your program goals
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A panel of presenters