Reconnecting - Moving Forward with Face-to-Face Fundraising
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
Join Globalfaces Direct and the SickKids Foundation as explore the impact that COVID-19 has had on direct response fundraising and more specifically, on F2F fundraising. We'll be taking a look at the impact the pandemic has had on the industry and how both vendors and charities have innovated in order to relaunch F2F fundraising safely and effectively.
We'll walk you through the stark reality of March 2020, when F2F canvassing came to a halt across North America. F2F vendors, like GFD, were forced to take a step back, evaluate best available options and pivot in order to ensure the survival of their businesses. Charities that rely on F2F acquisition, like SickKids, needed to both respond to the pandemic as well as rely more heavily on other acquisition channels.
Now that F2F has been active again for more than a year, we want to share the triumphs and the hardships we faced as we relaunched and revamped the channel, in spite of COVID-19. A lot has changed in the F2F landscape, and charities that are considering F2F as a viable option for sustainer acquisition need to be more cognizant of channel integration, brand alignment and donor stewardship than ever before.
Most importantly though, the bedrock of F2F is completely unchanged: people give to people. Our session focuses on this key aspect of sustainer acquisition, building genuine relationships, while building a case for pursuing this channel safely and effectively, post-COVID.
Learning Outcome #1
By attending this session participants will learn: How to safely launch a F2F program, even during a pandemic
Learning Outcome #2
By attending this session participants will learn: How to leverage/integrate direct mail, digital and telephone programs to increase the effectiveness of a F2F campaign
Learning Outcome #3
By attending this session participants will learn: How to use a combination of data and story-telling to gain internal buy-in for a F2F pilot
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: A discussion