<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> SCHEDULE AND RATES « Bridge Conference 2021
Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
Have you ever wondered what "donor love" or retention means in practice and how to measure it? With the help of neuroscience and real fundraising cases from around the world, this session will show how to engage donors using science, experience, and data to supercharge the lifetime value (LTV) of donors. Francesco will guide you through the science and art of making donor falling in love with your cause and making the team love your donors.
Learning Outcome #1
By attending this session participants will learn:
Why donor love is essential to secure your long terms growth. How to measure and act on donor values, preferences and feedback
Learning Outcome #2
By attending this session participants will learn:
How supporter experience is focused on memories vs. immediacy of the transaction and how you can deliver memorable experience with higher ROI
Learning Outcome #3
By attending this session participants will learn:
How to segment and build journeys on real supporters and their emotions beyond the transactional data and RFM
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience