Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention
Thursday, July 15th, 2021
11:30 AM - 12:30 PM: Breakout 5
Have you ever wondered what "donor love" or retention means in practice and how to measure it? With the help of neuroscience and real fundraising cases from around the world, this session will show you how to engage donors using science, experience, and data to supercharge the lifetime value (LTV) of donors. Francesco will guide you through the science and art of making donor fall in love with your cause and making the team love your donors.
Learning Outcome #1
By attending this session participants will learn: Use donor love to secure your long terms growth, as well as measure and act on donor values, preferences and feedback.
Learning Outcome #2
By attending this session participants will learn: Understand how supporter experience is focused on memories vs. immediacy of the transaction and how you can deliver memorable experience with higher ROI.
Learning Outcome #3
By attending this session participants will learn: Segment and build journeys on real supporters and their emotions beyond the transactional data and RFM
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience