You Had Me At Hello: Using a Multi-Channel Welcome Stream to Increase New Donor Retention and Acquire Monthly Donors
Wednesday, July 14th, 2021
3:00 PM - 4:00 PM: Breakout 3
By utilizing a multi-channel technique to thank first-time donors via email, phone, and mail, as well as to swiftly cultivate relationship to ask them to become monthly donors, Care Net has—over the last seven years—refined a technique that now retain 40% of new offline donors and 32% of new online donors, as well as to find new monthly donors and retain 97% of monthly sustainers.
Attendees will have the opportunity to see a real world example of the multi-channel new donor welcome stream that has earned third party praise, including timing and messaging.
While Care Net is a mid-sized non-profit, scalable alternatives more readily accessible to smaller non-profits that can help to make multi-channel rockstars out of even a small or beginner non-profit.
In this presentation, attendees will also be challenged to create or improve new systems for their own organizations.
Learning Outcome #1
By attending this session participants will learn: Attendees will learn how to incorporate direct mail, digital, and the phone to effectively engage donors in relationship-building conversations that increase retention.
Learning Outcome #2
By attending this session participants will learn: Attendees will gain insight into techniques to ask new one-time donors to become monthly donors.
Learning Outcome #3
By attending this session participants will learn: Attendees will learn about qualifying new donors and "mass personalization" techniques to maximize the efficacy of outreach approaches.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience