You Had Me At Hello: Using a Multi-Channel Welcome Stream to Increase New Donor Retention and Acquire Monthly Donors
Wednesday, July 14th, 2021
1:30 PM - 2:30 PM: Breakout 2
You'll want to attend this session to discover how Care Net utilizes a multi-channel technique to thank first-time donors, as well as swiftly cultivate relationships to ask them to become monthly donors. Over the last seven years, Care Net has refined this technique that now retains 40% of new offline donors and 32% of new online donors, as well as find new monthly donors and retain 97% of them. You'll have the opportunity to see a real world example of the multi-channel new donor welcome stream that has earned third party praise, including timing and messaging. You'll also explore how scalable alternatives more readily accessible to smaller non-profits can help make multi-channel rockstars out of even a small or beginner non-profit.
Learning Outcome #1
By attending this session participants will learn: Incorporate direct mail, digital, and the phone to effectively engage donors in relationship-building conversations that increase your donor retention.
Learning Outcome #2
By attending this session participants will learn: Apply new techniques in asking new one-time donors to become monthly donors.
Learning Outcome #3
By attending this session participants will learn: Identify new donors and use "mass personalization" techniques to maximize the efficacy of outreach approaches.
To enhance the attendee's learning experience, we are looking for a variety of presentation styles. Please indicate your style: An interactive experience