<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1694274770840213&amp;ev=PageView&amp;noscript=1"> SCHEDULE AND RATES « Bridge Conference 2020
How Digital Performance Analytics Should Be Used to Guide Your Online AND Offline Fundraising Strategies
Thursday, July 16th, 2020
3:45 PM - 4:30 PM: Round #2 Concurrent Sessions
Performance analytics offer a wealth of useful data to guide your fundraising strategy. While it's always important to be nimble, now more than ever in the landscape of an ongoing pandemic, data-guided optimizations are critical to quickly and strategically adapting your marketing efforts for success. In this session, experts from THD will walk you through examples of using readily available performance analytics to draw actionable insights to inform your online/offline integrated fundraising strategy.
Learning Outcome #1
By attending this session participants will learn:
How to perform deep dives using your own performance analytics to cull actionable insights
Learning Outcome #2
By attending this session participants will learn:
How to use readily available data feeds (like financial market and COVID-19 data) to inform your strategy
Learning Outcome #3
By attending this session participants will learn:
How to use donor data to look at cross-channel attribution and inform online campaigns and more