Five Social Impact Storytelling Challenges and the Breakthrough Strategies to Solve Them
Thursday, July 16th, 2020
3:45 PM - 4:30 PM: Round #2 Concurrent Sessions
Storytelling is nothing new to us as humans nor as social impact professionals. Stories uniquely activate the brain and have superpowers to move our target audiences to action on behalf of our organizational missions and social impact visions. We get it, stories are important!
Yet, therein lies the rub: as we tell more nonprofit stories especially during this critical and complicated time of COVID, our sector has fallen into a number of dangerous storytelling traps. Included are some bad habits of which we may not even be aware that carry the potential to hinder our ability to drive impact and live up to a commitment toward social justice. It's possible to do more harm than good through storytelling.
Through research findings and stories about stories, this session will share five of the most pressing social impact storytelling challenges facing our sector so that you can understand why and how we must solve them. From perpetuating overly simplistic victimhood narratives to taking "ownership" of service recipients stories among other offenses, you will be charged to rethink the role these challenges play within the storytelling process.
Most importantly, Professor Trybus will share recommendations based on his experience teaching storytellers around the world as well as encourage you to share your own in order to develop breakthrough strategies to solve each of them. Get ready to go beyond storytelling hype and challenge your notions of how to ethically improve results utilizing this ancient form of human influence.
Learning Outcome #1
By attending this session participants will learn: The trend lines within the current state of social impact storytelling and how they are impacting our sector.
Learning Outcome #2
By attending this session participants will learn: Five of the most pressing social impact storytelling challenges facing our sector now, and how they may be impacting your work negatively.
Learning Outcome #3
By attending this session participants will learn: Tangible recommendations and action-steps for improving each of the five most pressing social impact storytelling challenges, as it relates to your organization's work.