Thursday, July 16th, 2020
3:30 PM - 3:45 PM: BRIDGE Talks
In fundraising we test and quickly learn what works and what doesn't. But if we knew why it worked (or didn't) wouldn't we be able to use that to create (and design) even better appeals that worked even better? This is an all too brief introduction to some tested key neuroscience concepts that can immediately help you create (and design) winning appeals.