Don't Stop Marketing Your Planned Giving Programs!
Thursday, July 16th, 2020
2:45 PM - 3:30 PM: Round #1 Concurrent Sessions
It's easy to think that now is not the time to market planned gifts. Fundraisers have to balance the urgent needs of our organizations as we pivot service models to ensure safety during the pandemic and face potential budget shortfalls. But now is exactly when we should be marketing planned gifts - we just need to ensure we are marketing the right way.
Learning Outcome #1
By attending this session participants will learn: You will learn how to create a planned giving message that is sensitive to this moment.
Learning Outcome #2
By attending this session participants will learn: You will learn how to advocate for planned giving marketing when every dollar and every channel is full of immediate needs.
Learning Outcome #3
By attending this session participants will learn: You will learn when to market planned gifts when you are also pushing to raise current dollars before the end of your fiscal year.