Direct Mail Acquisition: Maintaining the Lifeline of Nonprofit Fundraising
Thursday, July 16th, 2020
3:45 PM - 4:30 PM: Round #2 Concurrent Sessions
In times in which every expense line item is being reviewed meticulously, Direct Mail Acquisition can find its way onto the chopping block. This session is intended to educate all on why keeping Direct Mail Acquisition active through tough times (or good) is immensely necessary for a successful fundraising program. What negative impacts will be felt by cutting or drastically reducing Direct Mail Acquisition? How does one defend the program despite financials that may not look appealing at face value? All of these questions, and more, will be discussed in detail within this session.
Learning Outcome #1
By attending this session participants will learn: Why is Direct Mail Acquisition necessary for a successful fundraising program?
Learning Outcome #2
By attending this session participants will learn: How can a Direct Mail Acquisition program be defended to ensure expense doesn't get cut in tough times?
Learning Outcome #3
By attending this session participants will learn: What does the future of a program look like after reducing investment, or cutting Direct Mail Acquisition altogether.