Retention—The Wrong Way & The Right Way
Thursday, July 16th, 2020
3:30 PM - 3:45 PM: BRIDGE Talks
Did you know that common measures of donor retention can provide a misleading picture of your program's health? This BRIDGE Talk will begin by exposing the wrong way to measure retention—and explaining how it can lead to bad decision making. But once you know the right way to measure and evaluate retention, it becomes a fundamental key performance indicator for your fundraising program. I will explain the correct way to measure retention and discuss how it can be a guide for your strategic decision making. Finally, I will provide actual benchmarks for retention performance that you can use to gauge the health of your program.