Being Scrappy! Remaining Nimble and Relevant in the Face of the COVID Crisis
Thursday, July 16th, 2020
2:45 PM - 3:30 PM: Round #1 Concurrent Sessions
What does it mean to "be scrappy?" For the Boys & Girls Clubs of Greater Washington (BGCGW) it means being tough and resilient, sure. But it also means thinking and being smart about your business model, your revenue streams, and the way in which you interact with your donors.
COVID 19 forced the BGCGW to close all of its 15 clubhouses in the Washington, DC Metro area. These clubs serve a combined 21,000 at risk kids and their families every year. The loss of earned and philanthropic revenue has been significant.
How do continue to serve your mission when you are "closed?" How can you be resilient, smart and donor centric in the face of this kind of adversity? BGCGW President and CEO Gabrielle Webster and Chief Development Officer, Kimberly Lane, will discuss the creative ways in which they have found to continue to support children and families in need and identify new sources of earned revenue during the pandemic.
Learning Outcome #1
By attending this session participants will learn: An understanding of the need for staff and board cohesion and vision during a crisis
Learning Outcome #2
By attending this session participants will learn: Examples of creative messaging to keep donors focused on your mission priorities
Learning Outcome #3
By attending this session participants will learn: The importance of diversified funding streams and the role of your most loyal donors in times of change and uncertainty