How to Retain Your COVID Emergency Donors
Thursday, July 16th, 2020
2:45 PM - 3:30 PM: Round #1 Concurrent Sessions
While the COVID-19 health crisis has been devastating for many non-profit organizations, many social service and health care organizations have experienced an influx of new donors in response to the pandemic. The question is, how do you keep these donors giving once this crisis fades? In this session, you'll hear from experts on how to steward and retain these new supporters, so they stay with you for the long haul.
Learning Outcome #1
By attending this session participants will learn: How to track these donors and welcome them into your organization.
Learning Outcome #2
By attending this session participants will learn: How to introduce them to your broader mission and get that key second gift.
Learning Outcome #3
By attending this session participants will learn: Direct response strategies to inspire these donors to keep giving.