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Wednesday, July 15th, 2020
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: Fundraising 101
Speaker(s):
Steven Titlebaum, Director of Development and Communications, DC SAFE
Bathsheba Philpott, Vice President, Advancement, American Council on Education
D'Andre Phillips, Partner, Philanthropy Forward, LLC
Recommended attendee experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: Sustainer Day, an interactive workshop, focused on sustainer acquisition, cultivation, retention and upgrading.
Speaker(s):
Erica Waasdorp, President, A Direct Solution
Cameron Popp, Director of Membership, WETA
Liz Murphy, Executive Vice President, Beaconfire Red
Anne Kottler, Partner, Sage Communications Group
Recommended attendee experience level: All Levels
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: Digital 101
Speaker(s):
Brenna Holmes, VP, Digital Services, CCAH
Recommended attendee experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: Integration Strategies: Inside Out
Speaker(s):
Kelley Stewart, Executive Vice President, Pursuant
Hilary Noon
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: The Art and Science of Major Gift Fundraising
Speaker(s):
Pamela Larmee, Principal, Strategic Philanthropy Services
Recommended attendee experience level: 1 to 5 years in the industry
10:00 AM - 4:00 PM: Pre-Conference
10:00 AM - 4:00 PM: Pre-Conference
W: Pre-Conference Workshops
Presentation Title: Master Class - How to Make Game-changing Improvements to Your Creative Offer in Mail, Digital and Video Neurofundraising
Speaker(s):
Geoffrey Peters
Tracy Trost
Thursday, July 16th, 2020
8:15 AM - 9:20 AM: Advanced Executive Track
8:15 AM - 9:20 AM: Advanced Executive Track
T-Advanced Executive Track
Presentation Title: Managing Crisis and Compliance UW Oshkosh Case Study
Speaker(s):
Robert Roberts, Vice Chancellor of University Affairs, University of Wisconsin Oshkosh
Recommended attendee experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 1
8:15 AM - 9:20 AM: Breakout 1
T1: Direct Mail Acquisition and Killer Campaigns
Presentation Title: Wicked Pissah Creative Lab
Speaker(s):
Dennis Lonergan
Dom Spinosa, Vice President/Creative Director, Resource-One
Recommended attendee experience level: All Levels
8:15 AM - 9:20 AM: Breakout 1
T2: Sustainer & Mid-Level Giving Programs
Presentation Title: Wait -- 30% of your file is making recurring donations?
Speaker(s):
Lesley Hostetter, Senior Vice President, Lautman Maska Neill & Company
Caitlin Toynbee, Associate Director, Member Relations & Monthly Giving, Human Rights Campaign
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T3: Major Gifts
Presentation Title: All That Glitters Isn't Gold: How To Reject a Gift
Speaker(s):
Nancy Withbroe, COO and Chief of Staff, National Women's Law Center
Joshua Tobing, Philanthropic Engagement Associate, National Women's Law Center
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T4: Creative
Presentation Title: The Power of Integrated Storytelling
Speaker(s):
Kathy Calta, President, Fundraising Division, Barton Cotton Fundraising
Laura Hunt, President, 1st Degree Marketing and Public Relations
Elizabeth Deakin, Director of Communications, Paralyzed Veterans of America
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T5: Positioning Your Org. for Fundraising Success
Presentation Title: Accelerate your mission through a Race Equity Culture: A candid discussion on the How, the why, and to What End.
Speaker(s):
Tamika Mason, CEO, Building for Mission
Joy Bentley Phillips, Chief Advancement Officer, Academy Of Hope Adult Public Charter School
Recommended attendee experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 1
T6: Data & Analytics
Presentation Title: Drowning in Data—Learning What Matters and How to Use It For Fundraising Success
Speaker(s):
Barbara O'Reilly, Principal, Windmill Hill Consulting LLC
Ben Miller, Chief Analytic Officer, DonorTrends
Dalton Fuqua, Director, Membership & Development Planning, Common Cause
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T7: International
Presentation Title: Six secrets to superb supporter experiences at any scale
Speaker(s):
Meredith Dwyer, Ms, HomeMade
Recommended attendee experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T8: Donor Relationships
Presentation Title: Shut up and listen: How to solicit donor feedback to improve results
Speaker(s):
Rachel Muir, Speaker & trainer, www.rachelmuir.com
Mark Rovner, Principal, Sea Change Strategies
Erica Best, Associate Director, Direct Response, Share Our Strength | No Kid Hungry
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T9: Digital #1
Presentation Title: Our Year of Email Deliverability Hell (and How We Climbed Out of the Fire)
Speaker(s):
Ashley Anewalt, Senior Manager, Digital Communications, Chesapeake Bay Foundation
Ashleigh Lambert, Director, Marketing, Beaconfire RED
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T10: Digital #2
Presentation Title: Building a Direct Response Paid Digital Media Program from the Ground Up
Speaker(s):
Madeline Ruffin-Thomas, VP, Group Account Director, DRUM
Kristi Koon, Director, Direct Response Marketing, The ALS Association
Megan Marks, Director of Social, DRUM
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T11: Events/P2P
Presentation Title: Re-energize Your Signature Event with Ambassador Fundraising
Speaker(s):
Kelly Velasquez-Hague, Vice President of Donor Engagement Strategy, OneCause
Katie Boon, Director, SW Philanthropy & Alamance Regional Charitable Foundation, Cone Health | Alamance Regional Charitable Foundation
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T12: Planned Giving
Presentation Title: Turbocharge Your Planned Giving Pipeline: Direct Marketing Techniques for Real Results
Speaker(s):
Meg Roberts, Vice President, Gift Planning, Impact Communications
Haley Schulman, Director, Direct Marketing & Intermediate Gifts, Alzheimer's Association
Susan Carter, Director, Planned Giving, Alzheimer's Association
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 1
T13: Today’s Hot Topics
Presentation Title: The race for funds in an election year - SELECTED
Speaker(s):
Margot O'Leary, Vice President, Avalon Consulting Group
Rose Simmons, Director of Direct Marketing, League of Women Voters
Cordy Galligan, Vice President of Communications, Brady
Laura Connors, Vice President, Membership, National Parks Conservation Association
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Advanced Executive Track
11:15 AM - 12:30 PM: Advanced Executive Track
T-Advanced Executive Track
Presentation Title: Putting your Nonprofit on the Map: A Guide to Positioning Yourself As a Thought Leader to Grow Your Charity
Speaker(s):
Colleen Kelly, CEO, Concern Worldwide US
Annie Scranton, CEO, Pace Public Relations
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
11:15 AM - 12:30 PM: Breakout 2
T1: Direct Mail Acquisition and Killer Campaigns
Presentation Title: The path to a break-through control package — 10 creative direct mail tests that worked.
Speaker(s):
Josef Kottler, Creative Director, Sage Communications
Kristin Collins, Asscoiate Director, Acquisition, Save the Children
Andrew Wiley
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T2: Sustainer & Mid-Level Giving Programs
Presentation Title: Sustaining Supporter: Making Monthly Giving Recruiting and Retention Best Practices
Speaker(s):
Sandra Pollack, Director of Development, Daughter of the American Revolution
Kim Harmon, Senior Strategy Director, Barton Cotton, LLC
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T3: Major Gifts
Presentation Title: Leveraging Major Data into Major Gifts
Speaker(s):
Keith Curtis, President, The Curtis Group
Jeffrey Nichols, Executive Director, Georgetown Heritage
Amy Owen, President & CEO, Community Foundation for Loudoun and Northern Fauquier Counties
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T4: Creative
Presentation Title: Crafting donor personas to bring in the bucks
Speaker(s):
Farra Trompeter, Chief Growth Officer, Big Duck
Mica Bevington, U.S. Director of Marketing & Communications, Humanity & Inclusion
Laura Fisher, Senior Strategist, Big Duck
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T5: Positioning Your Org. for Fundraising Success
Presentation Title: Strategic Planning - an Essential Part of Fundraising Success
Speaker(s):
Matthew Brown, Vice President, Schultz & Williams
Kris Sarri, Executive Director, National Marine Sanctuary Foundation
Carol King, Director of Development, National Marine Sanctuary Foundation
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
F6: Data & Analytics
Presentation Title: Program Health Assessment!
Speaker(s):
Merrie Beth Nauman, Director Data Analytics and Business Intelligence, Ocean Conservancy
Peter Schoewe, Vice President, Mal Warwick Donordigital
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T7: International
Presentation Title: Saving the world (wide web)! - creating the new wwf.no
Speaker(s):
Beate Sørum, Founder, b.bold
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T8: Donor Relationships
Presentation Title: Stewardship That Won't Bore Donors To Death Surprising, Effective and Affordable Ways to Build Relationships
Speaker(s):
Alia McKee, Principal, Sea Change Strategies
Lindsay McNamara, Mid level giving manager, National Audubon Society
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T9: Digital #1
Presentation Title: Meeting the demand when your org has an influx of new donors
Speaker(s):
Jackie Biancolli- Libby, Senior Vice President & Director of Client Services, Avalon Consulting Group
Meg Kimmel, Executive Vice President, Programs & External Affairs, Maryland Food Bank
Myles King, Director of Annual and Digital Fundraising, Kennedy Center
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T10: Digital #2
Presentation Title: How to Use Facebook to Grow Your Email List, Cultivate Your Supporters, and Prime Your Donors.
Speaker(s):
Brady Josephson, Managing Director, NextAfter Institute for Online Fundraising
Ardee Coolidge, Director of Marketing and Communication, Care Net
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T11: Events/P2P
Presentation Title: How to Produce a Video for a Donor Event
Speaker(s):
Kristin Sukraw, President, Reliant Studios
Daniel Jenkins, Vice President of Ministry Advancement, Lutheran Braille Workers
Mike Sukraw, CEO, Reliant Studios
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T12: Planned Giving
Presentation Title: LEGACY LEADING - How Planned Giving is Delivering Amazing Relationships & Brand Awareness
Speaker(s):
Kimberley Blease, Executive Vice President, Client Relationships, Blakely Inc.
Stephen George, Director, Good Leaders
Anne-Marie Grey, CEO, USA for UNHCR
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 2
T13: Today’s Hot Topics
Presentation Title: How are we doing? Online fundraising metrics for nonprofit leaders
Speaker(s):
Claire Kerr, Director, Care2
Danielle Donadio, Vice President, Brand Strategy and Marketing, Sinai Health Foundation
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
2:15 PM - 3:30 PM: Breakout 3
T1: Direct Mail Acquisition and Killer Campaigns
Presentation Title: Eliminate the Guesswork (and Wasted Investment) of Acquisition
Speaker(s):
Matthew Mielcarek, Vice President, Analytics and Insights Strategy, Pursuant
Leena Patel, Senior Director of Development, PAN Foundation
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T2: Sustainer & Mid-Level Giving Programs
Presentation Title: Retaining your sustainers - the difference between making money and losing money
Speaker(s):
Kevin Schulman, Founder, DonorVoice
Shira Mitchell, VP of Donor Development, Special Olympics
Christine Palmer, Manager Sustainer Retention and Stewardship, Share Our Strength | No Kid Hungry
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T3: Major Gifts
Presentation Title: Raising Major Gifts with Minor Support: Meeting Your Goals While Managing Constraints
Speaker(s):
Eboni Boadi, Senior Officer, Major Gifts, Student Conservation Association
Recommended attendee experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T4: Creative
Presentation Title: Five Social Impact Storytelling Challenges and the Breakthrough Strategies to Solve Them 
Speaker(s):
John Trybus, Professor, Georgetown University's Center for Social Impact Communication
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T5: Positioning Your Org. for Fundraising Success
Presentation Title: "From Meh to Marvelous - Strengthening or Scrapping Programs When You're New on the Job"
Speaker(s):
Marshall Ginn, Senior Director of Development, Virginia Hospital Center Foundation
Heather Morgan, Chief Development Officer, Mary's Center
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T6: Data & Analytics
Presentation Title: Survey Says? How Research Can Fuel Your Breakthrough Marketing Strategy
Speaker(s):
Katy Jordan, VP, Integrated Media & Strategy, ForwardPMX
Glenn Lalich, VP, Research, ForwardPMX
Tara Ingram, National Director, Direct Response, Boys & Girls Clubs of America
Recommended attendee experience level: 5 to 10 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T7: International
Presentation Title: What Are Your Donors Really Going Through?
Speaker(s):
Simon Scriver, Mx, Fundraising Everywhere
Recommended attendee experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T8: Donor Relationships
Presentation Title: Dance With Your Donors: What Argentine Tango Can Teach Us About Donor Relations
Speaker(s):
Cassandra George-Ramos, President, Wind and Water Consulting
Agustin Ramos, President, Flower City Tango
Meaghan De Chateauvieux
Recommended attendee experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T9: Digital #1
Presentation Title: Is my website accessible?
Speaker(s):
Jules Khong, Software Engineer, Accessibility Lead, ThinkShout, Inc.
Kevin Simowitz, Project Manager, Realizing Democracy
Recommended attendee experience level: 1 to 5 years in the industry
2:15 PM - 3:30 PM: Breakout 3
T10: Digital #2
Presentation Title: The Future is Here: 2020's Newest Trends in Digital Advertising
Speaker(s):
Matt Derby, Vice President, Advertising, M+R
Rami Azzam, Digital Director, USA for UNHCR
Recommended attendee experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
T11: Events/P2P
Presentation Title: Inspiring Engagement | Building Community: How Lehigh and Emory's strategies leveraged milestone moments far beyond the events.
Speaker(s):
Abe Mohammadione, Vice President of Production, Ideas United
Deidre Kwiatek, Senior Director of Development and Campaign Director, Lehigh University
Julie Barefoot, Associate Dean of Engagement & Partnerships, Emory University
Recommended attendee experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
T12: Planned Giving
Presentation Title: Research Uncovers the People Most Likely to Make a Planned Gift
Speaker(s):
Kurt Worrell, Senior Vice President, Donor Engagement Team, TrueSense Marketing
Jeff Hesseltine, Territorial Director of Gift Planning, The Salvation Army USA Western Territory
Recommended attendee experience level: 10+ years in the industry
2:15 PM - 3:30 PM: Breakout 3
T13: Today’s Hot Topics
Presentation Title: The Accidental Techie Development Director
Speaker(s):
Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, Practical Wisdom for Nonprofit Accidental Techies
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
4:00 PM - 5:15 PM: Breakout 4
T1: Direct Mail Acquisition and Killer Campaigns
Presentation Title: Striking Gold: How Planned Parenthood of Greater Ohio Leveraged Political Challenges into Fundraising Success
Speaker(s):
Genevieve Cox, Account Manager, MKDM
Ellen Cherry, Senior Director of Annual Giving and Donor Data, Planned Parenthood of Greater Ohio
Recommended attendee experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T2: Sustainer & Mid-Level Giving Programs
Presentation Title: How to improve your sustainer program's pulse and circulation. Motivation. Cultivation. Circulation.
Speaker(s):
Erica Waasdorp, President, a direct solution
Vicky Barrett-Putnam, Senior Director, Donor Development & Acquisition Strategies, Sierra Club
Mark Mitchell, Associate Director, Monthly Giving Program, Sierra Club
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T3: Major Gifts
Presentation Title: A history lesson on major gift solicitation: Frederick Taylor Gates April 20, 1891
Speaker(s):
Scott Lange, President, Visionary Philanthropic Consulting LLC
Jon Gossett, Chief Development Officer, The Arena Stage
Recommended attendee experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T4: Creative
Presentation Title: Managing content bloat: a case study featuring The Humane Society of the United States
Speaker(s):
Natania LeClerc, Senior Strategist, ThinkShout, Inc.
Eleena Korban, Web Marketing Manager, Digital Marketing, Humane Society of the United States
Sereen Sumner
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T5: Positioning Your Org. for Fundraising Success
Presentation Title: Fundraising is a Team Sport: Encouraging Your Board to Take Part in Fundraising
Speaker(s):
Cassandra George-Ramos, President, Wind and Water Consulting
Meaghan De Chateauvieux, President and CEO, Willow Domestic Violence Center
Recommended attendee experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T6: Data & Analytics
Presentation Title: Beyond A/B: Testing thousands of communications at once
Speaker(s):
Steve Rudman, General Manager, Concord Direct
Erica Best, Associate Director, Direct Response, Share Our Strength | No Kid Hungry
Josh Whichard, Partner, DonorVoice
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T7: International
Presentation Title: Where there is a will, there's a world. Planned Giving that works from across the globe!
Speaker(s):
Ligia Peña, Global Legacy Manager, Greenpeace International
Recommended attendee experience level: 10+ years in the industry
4:00 PM - 5:15 PM: Breakout 4
T8: Donor Relationships
Presentation Title: Building A High Value Program using Relationship Analytics
Speaker(s):
Kimberley Blease, Executive Vice President, Client Relationships, Blakely Inc.
Ericka Tovey, Senior Director, Philanthropy, St. Michael’s Hospital Foundation
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T9: Digital #1
Presentation Title: 100 Years Young: How a Historic Brand Stays Relevant With New Audiences
Speaker(s):
Ashleigh Lambert, Director, Marketing Services, Beaconfire RED
Kayla Vix, Communications Manager, League of Women Voters
Mia Logan, Senior Advertising Strategist, Beaconfire RED
Recommended attendee experience level: 10+ years in the industry
4:00 PM - 5:15 PM: Breakout 4
T11: Events/P2P
Presentation Title: Zoomers, Slackers and Gen Wii: A roadmap on how you can best leverage Do-It-Yourself (DIY ) Fundraising for every generation
Speaker(s):
Michael Johnston, Founder, Mr.
jon collins, Associate Director, Events and Partnerships, Parkinson Canada
Recommended attendee experience level: 5 to 10 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T12: Planned Giving
Presentation Title: Planned Giving: Reshape the Conversation
Speaker(s):
Sally Frank, Senior Vice President, Strategy & Innovation, Faircom New York
Brian Peterson, Director of Legacy and Gift Planning, Human Rights Watch
Recommended attendee experience level: 1 to 5 years in the industry
4:00 PM - 5:15 PM: Breakout 4
T13: Today’s Hot Topics
Presentation Title: Donor Advised Funds and Facebook Fundraising: The Next Big Thing or a Sign of the Apocalypse?
Speaker(s):
Dolores McDonagh, Principal Consultant, Charity Dynamics
TBD TBD, TBD, TBD
Recommended attendee experience level: 5 to 10 years in the industry
Friday, July 17th, 2020
8:15 AM - 9:20 AM: Breakout 5
8:15 AM - 9:20 AM: Breakout 5
T1: Direct Mail Acquisition and Killer Campaigns
Presentation Title: 30 Ideas in 60 Minutes
Speaker(s):
Tiffany Neill, Partner/Owner, Lautman Maska Neill & Company
8:15 AM - 9:20 AM: Breakout 5
F2: Sustainer & Mid-Level Giving Programs
Presentation Title: How to respond to the growth & decline of Face to Face fundraising with an integrated campaign approach
Speaker(s):
Niduk D'souza, Director Strategy & Marketing, Up Fundraising
Tum Kazunga, CEO, Habitat For Humanity Great Britain
Matt Bergin, General Manager, Up Fundraising
Recommended attendee experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F3: Major Gifts
Presentation Title: Smithsonian Case Study: collaboration for efficient pipeline management
Speaker(s):
Colleen Morith, Assistant Director, Smithsonian Institution
Grace Dulanto, Senior Research Associate, Smithsonian Institution
Justin Williams, Advancement Specialist, Smithsonian Institution
Recommended attendee experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F4: Creative
Presentation Title: Neuro-fundraising and the Science of Storytelling
Speaker(s):
Tracy Trost, President, TCM Creative
Alan Stininger, Director of Development Operations and Programs, Shriners Hospital for Children
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F5: Positioning Your Org. for Fundraising Success
Presentation Title: Culture Eats Strategy for Breakfast: Building a Culture of Philanthropy for Optimal Fundraising Success
Speaker(s):
Cathy Sterling, Vice President, Schultz & Williams
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
T6: Data & Analytics
Presentation Title: Donor Acquisition 2020 - Balancing Donor Volume, Value and Investments Across Mail and Digital Channels
Speaker(s):
Lisa Smith, Sr. Vice President Strategy & Business Development, Newport One
Barbara Camick, Director of Annual Giving, Best Friends Animal Sanctuary
Angie C. Moore, Chief Individual Fundraising Officer, CARE
Recommended attendee experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 5
F7: International
Presentation Title: Talking your way out of media and regulatory attacks on fundraising: Lessons from the UK and Canada
Speaker(s):
Ian MacQuillin, Director, Rogare – The Fundraising Think Tannk
Juniper Locliento, Director, YMCA
Recommended attendee experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 5
F8: Donor Relationships
Presentation Title: Peer-to-Peer Freakonomics: The Surprising Decisions People Make When Donating to Nonprofits
Speaker(s):
Otis Fulton, VP, Behavioral Economics, Turnkey
John Vranas, Chief Development and Marketing Officer, The Humane Society of the United States
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F9: Digital #1
Presentation Title: January-October are Months TOO, Ya'know? Strategies for Off Season Wins
Speaker(s):
Maan Sacdalan, Director of Digital Production & Database Management, National Trust for Historic Preservation
Gabby Green, Email Marketing Manager, Humane Society International
Eric Rubin, Direct, West Coast, Engaging Networks
Recommended attendee experience level: 1 to 5 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F10: Featured Speakers
Presentation Title: Evolve or Die: Preparing for the Future of Nonprofit Marketing
Speaker(s):
Madeline Stanionis, Partner, M+R
Steven Kehrli, Senior Data Strategist, PETA Foundation
Recommended attendee experience level: 10+ years in the industry
8:15 AM - 9:20 AM: Breakout 5
F11: Government Legislation & Postal Regulations
Presentation Title: The Legislative Lowdown: What's Hot and What's Not
Speaker(s):
Shannon McCracken, CEO, The Nonprofit Alliance
Mark Micali, VP, Government Affairs, The Nonprofit Alliance
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F12: Corporate Foundation, Corporate Philanthropy
Presentation Title: Growing Your Sponsorship Revenue
Speaker(s):
Gail Bower, President, Bower & Co. Consulting LLC
Andrew Whitmire, Director of Strategic Partnerships & Advancement, Destination Imagination, Inc.
Recommended attendee experience level: 5 to 10 years in the industry
8:15 AM - 9:20 AM: Breakout 5
F13: Breakthrough Innovation
Presentation Title: The State of AI in Advancement - From the Eyes of the AAAC
Speaker(s):
Chris Campbell, Vice President, Sales, Gravyty
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
11:15 AM - 12:30 PM: Breakout 6
F1: : Direct Mail Acquisition and Killer Campaigns
Presentation Title: Navigating the seas of change without losing your revenue … or your sanity!
Speaker(s):
Kim Harmon, Senior Strategy Director, Barton Cotton Fundraising
Melissa Sheppard, Director, Direct Mail and Telemarketing, March of Dimes
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F2: Sustainer & Mid-Level Giving Programs
Presentation Title: Stop Ignoring Your "Middle Child"! Boost Revenue by Focusing on What Matters Most in Your Mid-Level Giving Program
Speaker(s):
Joan Wood, Senior Consultant, Joan Wood & Co / Focus Fundraising
Rebecca Lee, Chesapeake Leaders Manager, Chesapeake Bay Foundation
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F3: Major Gifts
Presentation Title: Developing Your Major Donor Pipeline: How to Establish a Formal Qualification Program
Speaker(s):
Christina Yoon, Vice President and Director, East Region, Campbell & Company
Evelina Erickson, Senior Managing Director of Development, National Parks Conservation Association
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F4: Creative
Presentation Title: Ditch the Case for Support - Using a pitch deck to better tell your story.
Speaker(s):
Carol Wick, CEO, Sharity
Cecelia McInnis-Bowers
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F5: Positioning Your Org. for Fundraising Success
Presentation Title: Put Me In, Coach: How to Foster a Culture of Professional Coaching in Your Organization
Speaker(s):
Nick Weynand, CEO, Mighty Citizen
Recommended attendee experience level: 10+ years in the industry
11:15 AM - 12:30 PM: Breakout 6
F6: Data & Analytics
Presentation Title: Like a Boss: Managing Your CRM Implementation
Speaker(s):
Sarah Birnie, Director of Professional Services, ROI Solutions
Brandon Hemel, Senior Director, Data Strategy and Management, WETA
Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, Practical Wisdom for Nonprofit Accidental Techies
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F7: International
Presentation Title: 5 Digital Fundraising Mistakes Everyone's Making, and No One's Talking About
Speaker(s):
Maytal Kowalski, Director, Digital Strategy, Stephen Thomas Ltd
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F8: Donor Relationships
Presentation Title: In Pursuit of New Audiences: Reaching Out Starts with Looking In
Speaker(s):
Beth Brodovsky, President, Iris Creative
Molly Giordano, Chief Operating Officer, Delaware Art Museum
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F9: Digital #1
Presentation Title: Getting Hands on With Google Analytics
Speaker(s):
Jeff Ostiguy, VP, Marketing, THD
Adam Faircloth, Senior Director, Digital Engagement and Growth, USO
Michelle Hurtado, Head of Ad Grants, Google
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F10: Featured Speakers
Presentation Title: How to Easily Inject the Most Powerful Behavioral Science Tactics into Your Current Campaigns
Speaker(s):
Nancy Harhut, Chief Creative Officer, HBT Marketing
Neal Boornazian, VP, Marketing, Wounded Warrior Project
Recommended attendee experience level: 5 to 10 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F11: Government Legislation & Postal Regulations
Presentation Title: Postal Developments Affecting Nonprofits: 2020 and Beyond
Speaker(s):
Stephen Kearney, Executive Director, Alliance of Nonprofit Mailers
Jerry Mathis, Senior Advisor, Postal Affairs, ALSAC/St. Jude Children's Research Hospital
Tracey Burgoon, Director of Direct Marketing, Disabled American Veterans
Recommended attendee experience level: 1 to 5 years in the industry
11:15 AM - 12:30 PM: Breakout 6
F12: Corporate Foundation, Corporate Philanthropy
Presentation Title: Pulling the Curtain Back on Corporate Philanthropy
Speaker(s):
Katy Moore
Lindsey Buss
Anna Bard, SVP, Community Affairs Manager – MD, DC & VA, Wells Fargo
Recommended attendee experience level: All Levels
11:15 AM - 12:30 PM: Breakout 6
F13: Breakthrough Innovation
Presentation Title: Sustainability in Fundraising
Speaker(s):
Jennifer Broome, Vice President of Philanthropy, American Forests
Mikaela King, VP, Integrated Marketing, National Geographic Society
Beth Randalow
2:00 PM - 3:15 PM: Breakout 7
2:00 PM - 3:15 PM: Breakout 7
F1: : Direct Mail Acquisition and Killer Campaigns
Presentation Title: Direct Mail is NOT Dead
Speaker(s):
Karin Kirchoff, President, K2D Strategies.com
Anthony Bellotti, Executive Director, White Coat Waste Project
Mackie Burr
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F2: Sustainer & Mid-Level Giving Programs
Presentation Title: Mid-Level Breakthrough: How Sierra Club and UNICEF are utilizing Concierge services to increase Mid-Level support
Speaker(s):
Amy Joseph, Account Director, MarkeTeam
Cory Tenbrink, John Muir Society and Wilderness Guardian Concierge, Sierra Club
Clara Huh, Director, Stewarship, UNICEF USA
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F3: Major Gifts
Presentation Title: Why Won't Major Donors Fund Us? Understanding the Secret to Major Gifts
Speaker(s):
Carol Wick, CEO, Sharity
Cecelia McInnis McInnis- Bowers
Recommended attendee experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F4: Creative
Presentation Title: Awakening the Authentic Ask | Using Storytelling to Rewrite the Fundraising Narrative
Speaker(s):
Jennifer Harris, Founder & President, JH Collective, Inc.
Brooke Truesdale, Individual and Planned Gifts Officer, San Diego Zoo Global
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F5: Positioning Your Org. for Fundraising Success
Presentation Title: Plan, Commit, Succeed: Reimagine Your Fundraising Roadmap by Creating an Effective Development Plan
Speaker(s):
Nadine Gabai-Botero, President, Focus Fundraising
Jennifer Broome, Vice President of Philanthropy, American Forests
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F6: Data & Analytics
Presentation Title: Are These The Right Prospects? Using Data to Build a Custom Prospect Rating Tool to Optimize Major Giving
Speaker(s):
Lisa Evans, Director of Operations & Prospect Development, United States Holocaust Memorial Museum
Russ Phillips, President, Service First Consulting
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F7: International
Presentation Title: The Most Powerful Tool in Fundraising (Shhh it is your Donor Connection Survey)
Speaker(s):
Fiona McPhee, Fiona McPhee Ltd and Moceanic.com
2:00 PM - 3:15 PM: Breakout 7
F8: Donor Relationships
Presentation Title: Women in Philanthropy: Influence, Importance, & Impact
Speaker(s):
Melanie Sabelhaus, Senior Consultant, Visionary Philanthropic Consulting LLC
Holly Hoey, SVP and Chief Principal Gifts Officer, United Way of Central Maryland
Recommended attendee experience level: 1 to 5 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F9: Digital #1
Presentation Title: Set It, Don't Sweat It: Building Passive Revenue Streams
Speaker(s):
Abe Krieger, Senior Vice President, Marketing & Development, Anne Lewis Strategies, an Infogroup Company
Seiko Yoshitake, Associate Vice President, Anne Lewis Strategies, an Infogroup Company
Recommended attendee experience level: 5 to 10 years in the industry
2:00 PM - 3:15 PM: Breakout 7
F10: Featured Speakers
Presentation Title: The Great 8: 8 Big New Ideas that Will Revitalize Any Fundraising Program
Speaker(s):
Angel Aloma, Executive Director, Food for the Poor
Tom Gaffny, Principal, Tom Gaffny Consulting
Recommended attendee experience level: All Levels
2:00 PM - 3:15 PM: Breakout 7
F12: Corporate Foundation, Corporate Philanthropy
Presentation Title: Moving from Transactional to Transformational Partnerships
Speaker(s):
Jessica Orndorff, Senior Manager National Corporate Development, City Year
Jacquelyn Horstmann Didio, Executive Director, The Child & Family Network Centers
2:00 PM - 3:15 PM: Breakout 7
F13: Breakthrough Innovation
Presentation Title: How to raise more money by using the theory of Behavioral Economics
Speaker(s):
Thomas Kurmann, Director of Development, Doctors Without Borders USA
Alan Hutson, MPA CFRE, The Monument Group
Recommended attendee experience level: 5 to 10 years in the industry