SCHEDULE AND RATES « Bridge Conference 2020

Thursday, July 16th, 2020

1:40 PM - 2:30 PM: Keynote Presentation

Presentation Title: The Non-Obvious Future of Attention & Belief post COVID-19

Speaker(s):

Rohit Bhargava, Founder, Innovation & Marketing Expert, Non-Obvious Company

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: How to Authentically Tell Your Donors You Care - While Still Asking for a Gift

Speaker(s):

Tiffany Neill, Partner/Owner, Lautman Maska Neill & Co.

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Heard and Understood: Active Listening to Raise More for Your Mission and Be a Better Leader

Speaker(s):

Martha Schumacher, President & CEO, Hazen Inc. & HILT

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Facebook Fundraisers: Tips & Tactics for Effective Engagement

Speaker(s):

Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, Practical Wisdom for Nonprofit Accidental Techies

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: The Great 8 - 8 Big New and Tested Ideas that Will Revitalize Any Fundraising Program

Speaker(s):

Tom Gaffny, Principal, Tom Gaffny Consulting

Angel Aloma, Executive Vice President & Chief Marketing Officer, Food for the Poor

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Monthly Giving Motivation

Speaker(s):

Yvonne Garrett, CEO, O'Brien Garrett

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Artificial Intelligence (AI) - A Strategic Solution for Fundraisers Now More than Ever

Speaker(s):

Chris Campbell, Vice President, Gravyty

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: What to do RIGHT NOW: Digital Engagement, Fundraising, and Advertising

Speaker(s):

Madeline Stanionis, Partner, M & R

2:30 PM - 2:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Four Key Tools of Effective Fundraising for Today and the Future

Speaker(s):

Melissa Wyers, Executive Director, Everyaction

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: Are you in the DAF Donor's Comfort Zone?

Speaker(s):

Jack Doyle, President & CEO, Amergent

Amy Pirozollo, Vice President, Director of Marketing, Fidelity Charitable

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: How to Retain Your COVID Emergency Donors

Speaker(s):

Lisa Maska, Partner, Lautman Maska Neill & Company

Jay Haddad, Manager of Individual Giving, The Actors Fund

Vera Eastman, Marketing Manager,, Doctors Without Borders

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: Don't Stop Marketing Your Planned Giving Programs!

Speaker(s):

Meg Roberts, Vice President, Gift Planning, Impact Communications

Beth Fiencke, Director of Gift Planning Strategy & Stewardship, The Nature Conservancy

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: How to Steward & Cultivate Major Donors in a Virtual World

Speaker(s):

Rachel Muir, Principal, Rachel Muir

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: Pulling the Curtain Back on Corporate Philanthropy After COVID-19

Speaker(s):

Katy Moore, Senior Director, Orr Group

Anna Bard, Senior Vice President, Community Relations Manager for MD, DC & VA, Wells Fargo

Lindsey Buss, Senior Officer, Community Outreach, The World Bank

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: Being Scrappy! Remaining Nimble and Relevant in the Face of the COVID Crisis

Speaker(s):

Gabrielle Webster, President & CEO, Boys & Girls Clubs of Greater Washington

Kimberly Lane, Chief Development Officer, Boys & Girls Clubs of Greater Washington

2:45 PM - 3:30 PM: Round #1 Concurrent Sessions

Break-out Session

Presentation Title: How Telefundraising Continues to Succeed in a Pandemic

Speaker(s):

Joyce Brundage, COO, Public Interest Communications

Jim Chmielewski, Vice President of Client Services, Public Interest Communications

Ashley Roberts, Trainer, Pittsburgh Division, PIC

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: DRTV Fundraising: Should You Be Using It? Can You Afford It? Are There Secrets to Making it Work?

Speaker(s):

Ron Guberman, President, Media Reactions

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Retention—The Wrong Way & The Right Way

Speaker(s):

Peter Schoewe, Vice President & Director, East Region, MalWarwick Donordigital

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Let History Be Your Guide: Fundraising Through Challenging Times

Speaker(s):

Allison Porter, Co-Founder & President, Avalon Consulting

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Qualifying Major Gift Donors from a COVID-19 Appeal

Speaker(s):

Christina Yoon, Vice President & Director, East Region, Campbell & Company

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Neurofundraising

Speaker(s):

Geoff Peters, Chairman, Moore DM Group

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: The Nobel Benefit of Board Engagement

Speaker(s):

Tycely Williams, Chief Development Officer, America's Promise Alliance

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Creating Your Own Giving Day

Speaker(s):

Megan Carder, Managing Director, TrueSense Marketing

Scott Marshall, Director of Development and Communications, Feeding America Eastern Wisconsin

3:30 PM - 3:45 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Putting your Nonprofit on the Map: A Guide to Positioning Yourself As a Thought Leader to Grow Your Charity

Speaker(s):

Colleen Kelly, CEO, Concern Worldwide US

Annie Scranton, CEO, Pace Public Relations

Recommended attendee experience level: 5 to 10 years in the industry

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: How to improve sustainer LTV with greater donor understanding

Speaker(s):

Kevin Schulman, Founder, Donorvoice

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Mobilizing for our Changing World

Speaker(s):

Brian Rogel, Director of Business Development, BeaconfireRED

Matthew Handverger

Caitlin Rulien

Chris Earp, Director of Advertising, BeaconfireRED

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Planning and Achieving Recovery from Chaos

Speaker(s):

Scott Schultz, President, Schultz & Williams

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Five Social Impact Storytelling Challenges and the Breakthrough Strategies to Solve Them

Speaker(s):

John Trybus, Managing Director and Adjunct Professor, Georgetown University Center for Social Impact Communication

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Direct Mail Acquisition: Maintaining the Lifeline of Nonprofit Fundraising

Speaker(s):

Mark McLean, AVP of Direct Mail, ForwardPMX

Cinira Baldi, Vice President, Chief Development & Communications Officer, Project Hope

Patty Ruch, Senior Director, Direct Response Marketing, March of Dimes

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Reality Check! Addressing the Hard Conversations with Your Leadership Board

Speaker(s):

Barbara O'Reilly, Senior Fundraising Consultant, Windmill Hill Consulting

Carrie Fox, Founder & CEO, Mission Partners

Amira El-Gawly, Founder, Manifesta

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Presentation Title: How Digital Performance Analytics Should Be Used to Guide Your Online AND Offline Fundraising Strategies

Speaker(s):

Francis Skipper, SVP Strategy, THD

Kristina Lupo, VP Strategy and Digital Operations, THD

Alden Lowe, Director of Performance Analytics, THD

Chris Hubbard, VP Data Strategy, THD

3:45 PM - 4:30 PM: Round #2 Concurrent Sessions

Break-out Session

Presentation Title: Our Job Isn't to Finish the Work, It's to Start It: Making DEI part of our DNA

Speaker(s):

Sukari Pinnock, Program Director Georgetown Executive Certificate in Strategic Diversity & Inclusion Management, Georgetown University School of Continuing Studies

Deborah Turner, President, League of Women Voters US

Mark Constantine, President & CEO, Richmond Memorial Health Foundation

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: How to Authentically Tell Your Donors You Care - While Still Asking for a Gift

Speaker(s):

Tiffany Neill, Partner/Owner, Lautman Maska Neill & Co.

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Heard and Understood: Active Listening to Raise More for Your Mission and Be a Better Leader

Speaker(s):

Martha Schumacher, President & CEO, Hazen Inc. & HILT

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Facebook Fundraisers: Tips & Tactics for Effective Engagement

Speaker(s):

Maureen Wallbeoff, Nonprofit Digital Strategist & Technology Coach, Practical Wisdom for Nonprofit Accidental Techies

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: The Great 8 - 8 Big New and Tested Ideas that Will Revitalize Any Fundraising Program

Speaker(s):

Tom Gaffny, Principal, Tom Gaffny Consulting

Angel Aloma, Executive Vice President & Chief Marketing Officer, Food for the Poor

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Monthly Giving Motivation

Speaker(s):

Yvonne Garrett, CEO, O'Brien Garrett

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: DRTV Fundraising: Should You Be Using It? Can You Afford It? Are There Secrets to Making it Work?

Speaker(s):

Ron Guberman, President, Media Reactions

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Retention—The Wrong Way & The Right Way

Speaker(s):

Peter Schoewe, Vice President & Director, East Region, MalWarwick Donordigital

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Let History Be Your Guide: Fundraising Through Challenging Times

Speaker(s):

Allison Porter, Co-Founder & President, Avalon Consulting

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Qualifying Major Gift Donors from a COVID-19 Appeal

Speaker(s):

Christina Yoon, Vice President & Director, East Region, Campbell & Company

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Neurofundraising

Speaker(s):

Geoff Peters, Chairman, Moore DM Group

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Artificial Intelligence (AI) - A Strategic Solution for Fundraisers Now More than Ever

Speaker(s):

Chris Campbell, Vice President, Gravyty

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: The Nobel Benefit of Board Engagement

Speaker(s):

Tycely Williams, Chief Development Officer, America's Promise Alliance

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: What to do RIGHT NOW: Digital Engagement, Fundraising, and Advertising

Speaker(s):

Madeline Stanionis, Partner, M & R

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Creating Your Own Giving Day

Speaker(s):

Megan Carder, Managing Director, TrueSense Marketing

Scott Marshall, Director of Development and Communications, Feeding America Eastern Wisconsin

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Putting your Nonprofit on the Map: A Guide to Positioning Yourself As a Thought Leader to Grow Your Charity

Speaker(s):

Colleen Kelly, CEO, Concern Worldwide US

Annie Scranton, CEO, Pace Public Relations

Recommended attendee experience level: 5 to 10 years in the industry

4:30 PM - 5:30 PM: BRIDGE Talks

Bridge Talk

Presentation Title: Four Key Tools of Effective Fundraising for Today and the Future

Speaker(s):

Melissa Wyers, Executive Director, Everyaction